SEO for Real Estate
Outrank the portals for the neighborhoods and buyers you want.
Zillow and Realtor.com own the generic searches — but they can't match a local agent's knowledge of neighborhoods, schools and market conditions. Real estate SEO builds that advantage into your site: neighborhood guides, market content, agent authority and local rankings that bring buyers and sellers directly to you.
The Process
From Kickoff to Results
- 1
Industry Benchmark
We audit your site against the competitors winning your vertical and map every search your buyers make before they call.
- 2
Vertical Strategy
A roadmap built on what works in your industry — service pages, local signals, content and links in the order that pays back fastest.
- 3
Execute & Comply
Content written by writers who know your sector and reviewed for industry advertising and compliance rules.
- 4
Report on Revenue
Calls, form fills, booked appointments and revenue attributed back to search — reported monthly in plain English.
The Upside
Why Your Business Needs Real Estate
Neighborhood Authority
Rank for community, school and lifestyle searches national portals can't cover.
Seller Lead Generation
Home valuation and 'sell my house' content that attracts listing clients.
Agent and Brokerage Profiles
Google Business Profiles and agent pages that build trust and reviews.
IDX-Friendly Technical SEO
Listing feeds handled so they help rankings instead of creating duplicate content.
Our Approach
How We Deliver Real Estate
Own Your Neighborhoods
We build neighborhood and community pages with real local content — market data, schools, amenities, lifestyle and agent commentary — that rank for the searches buyers make when choosing where to live, and position your agents as the local experts.
- ✓Neighborhood and community page strategy
- ✓Local market data and agent insight content
- ✓School, amenity and lifestyle guides
Capturing Sellers and Fixing IDX
Seller searches are the highest-value leads in real estate. We create valuation, selling-process and market-report content that converts, and we handle IDX listing feeds technically so they don't dilute your site with thousands of duplicate pages.
- ✓Home valuation and seller guide content
- ✓Market report and pricing content
- ✓IDX indexing and canonical management
Deliverables
What You Get Every Month
Built around your market and goals — delivered in plain sight, with reporting that shows exactly what moved.
Real estate keyword research by neighborhood and intent
Neighborhood and community content program
Seller lead content and valuation pages
Agent and brokerage profile optimization
IDX technical SEO and site structure
Buyer and seller lead tracking reports
Common Questions
Can an agent really compete with Zillow on Google?
Not for 'homes for sale [city]' — but yes for neighborhood, school, lifestyle and seller searches where local expertise matters. Those searches produce better-qualified leads than portal traffic.
Does IDX hurt SEO?
It can, if listing pages are indexed as thin duplicates of portal content. Handled correctly with canonicals and selective indexing, IDX supports the user experience without harming rankings.
Do you work with individual agents or brokerages?
Both. Individual agents benefit from focused neighborhood strategies; brokerages need multi-agent structure, office profiles and brand-level content. We scale the approach to fit.
Let's Grow Your Real Estate Results
Free proposal with a competitor analysis for your vertical.