Our Service
SEO for Law Firms
Rank for the cases you want — in the most competitive market in search.
Legal keywords are among the most expensive and competitive on Google. Winning them takes practice-area pages that demonstrate real expertise, local authority that puts your firm in the map pack, and content that answers the questions potential clients ask before they ever call. We build all three — ethically and within bar advertising rules.
Avg. CPC Avoided per Lead
Map Pack Target
Advertising Compliant
Our Approach
How We Deliver Law Firms
Practice-Area Pages That Win Cases
Generic 'services' pages don't rank for legal searches. We build a page for every practice area and sub-area — with case types, process explanations, outcomes where permitted, FAQs and attorney authorship — structured to rank and reassure a client in a stressful moment.
- ✓Practice and sub-practice page architecture
- ✓Attorney-authored content with credential signals
- ✓Case-type FAQs and process explainers
Local Dominance for Your Firm
Most legal clients search locally. We optimize your Google Business Profile for each office, build reviews compliantly, earn links from legal directories and local organizations, and create location content that puts your firm in the map pack for high-value searches.
- ✓Google Business Profile optimization per office
- ✓Legal directory and local link building
- ✓Compliant review generation program
Why It Matters
Why Your Business Needs Law Firms
Rank for the cases you want — in the most competitive market in search.
- 01
Practice-Area Authority
Deep pages for each practice area that satisfy both Google and a prospective client's questions.
- 02
Local Case Intake
Map pack rankings for 'lawyer near me' and city-specific searches that drive calls.
- 03
E-E-A-T for Attorneys
Attorney bios, credentials and authorship signals Google demands for legal content.
- 04
Compliant Content
Every page reviewed against state bar advertising rules.
Deliverables
What You Get Every Month
Built around your market and goals — delivered in plain sight, with reporting that shows exactly what moved.
Legal keyword research by practice area and location
Practice-area page strategy and content
Attorney bio and E-E-A-T optimization
Google Business Profile and local SEO
Legal directory and authority link building
Case inquiry and call tracking reports
The Process
From Kickoff to Results
- 1
Industry Benchmark
We audit your site against the competitors winning your vertical and map every search your buyers make before they call.
- 2
Vertical Strategy
A roadmap built on what works in your industry — service pages, local signals, content and links in the order that pays back fastest.
- 3
Execute & Comply
Content written by writers who know your sector and reviewed for industry advertising and compliance rules.
- 4
Report on Revenue
Calls, form fills, booked appointments and revenue attributed back to search — reported monthly in plain English.
How long does law firm SEO take to produce cases?
Local map pack results for specific practice areas often move within 3–4 months; competitive organic terms like 'personal injury lawyer [city]' typically take 6–12 months. Long-tail case-type questions produce leads sooner.
Is SEO better than PPC for law firms?
Legal PPC is extremely expensive — often $50–$300+ per click. SEO takes longer but produces leads at a fraction of the ongoing cost and compounds over time. Many firms run both, using PPC while SEO builds.
Do you understand bar advertising rules?
Yes. Content is reviewed against your state's advertising rules — disclaimers, testimonial restrictions, specialization claims — and we work with your compliance process for approvals.
Ready to Get Started?
Tell us about your goals and we'll send a custom Law Firms strategy — free.
Call us
+1 716 419 4416Email us
marketing@fixmygooglerank.comVisit us
20831 Northampton St, Walnut, CA 91789